People who have never heard of multi sensory branding may not be willing to pay for it, so use creative strategies to sell your services. Help your potential clients understand the impact of scents with some of these strategies:
•List some of the most commonly known scents and brands, helping potential clients see the deep connection they can have with a scent.
•Describe the experience of a customer smelling just the right scent to demonstrate how branding with scents can affect a customer’s mood.
•Hold an open house for interested clients to experience some of the scent marketing campaigns you’ve provided to other companies.
•Gather testimonials of companies that have successfully used scents to improve business.