Clearly Better Scents

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Posts Tagged ‘scent’

Sell Your Multi Sensory Branding Services

Thursday, March 15th, 2012

People who have never heard of multi sensory branding may not be willing to pay for it, so use creative strategies to sell your services. Help your potential clients understand the impact of scents with some of these strategies:
•List some of the most commonly known scents and brands, helping potential clients see the deep connection they can have with a scent.
•Describe the experience of a customer smelling just the right scent to demonstrate how branding with scents can affect a customer’s mood.
•Hold an open house for interested clients to experience some of the scent marketing campaigns you’ve provided to other companies.
•Gather testimonials of companies that have successfully used scents to improve business.

Scents Make the Brand

Thursday, February 23rd, 2012

A customer’s nose knows, and one innovative way to get their nose to a business is with scent marketing. Branding with scents works for many different businesses, from the food establishment that hopes to bring customers in with a scented advertisement to the spa that wants to create a relaxing atmosphere for clients.

Multi sensory branding embeds a memory of the business in a client’s mind, which is what makes it so useful. When a customer smells a particular baked good, they recall the time they went to a bakery and think about wanting to do it again. Using a specific scent in a spa or hotel brings back memories to customers every time they walk in the door. The repeat business gained from scent marketing should be enough for a company to decide that it is a worthwhile use of time and money. For information on how to brand your scent, visit http://www.clearlybetterscents.com/scent-marketing/