Clearly Better Scents

Blog

Blog

Posts Tagged ‘scent marketing campaign’

Sensory Scent Marketing

Tuesday, May 7th, 2013

We all have five senses: touch, sight, taste, hearing, and smell. When a guest visits a casino or resort, these senses can be overwhelmed by all the excitement, activity, and luxury surrounding him or her. You want to give your guests a memorable experience, and a great way to do that is by harnessing the senses. With so much to see, touch, hear, and taste in a casino environment, it can be challenging to maintain a guest’s attention. But there is one sense that is easy to inundate for all your guests, maybe even without them realizing what is happening: smell. (more…)

Subtle Scent Marketing for Casinos & Emotional Connection

Friday, April 19th, 2013

When you think about winning the jackpot, what do you see and feel in your mind? Most of us probably imagine happiness and joy, the worry-free sensation of solving our problems with a delightful and unexpected windfall. The more you can hone in on the senses guests are likely to imagine, the more likely you will be to help them pursue those winnings at your gaming establishment. This is known as sensory marketing, and it is has been proven effective because of its psychological component. (more…)

Sell Your Multi Sensory Branding Services

Thursday, March 15th, 2012

People who have never heard of multi sensory branding may not be willing to pay for it, so use creative strategies to sell your services. Help your potential clients understand the impact of scents with some of these strategies:
•List some of the most commonly known scents and brands, helping potential clients see the deep connection they can have with a scent.
•Describe the experience of a customer smelling just the right scent to demonstrate how branding with scents can affect a customer’s mood.
•Hold an open house for interested clients to experience some of the scent marketing campaigns you’ve provided to other companies.
•Gather testimonials of companies that have successfully used scents to improve business.