Clearly Better Scents

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Posts Tagged ‘multi scensory branding. branding with scents’

Sensory Scent Marketing

Tuesday, May 7th, 2013

We all have five senses: touch, sight, taste, hearing, and smell. When a guest visits a casino or resort, these senses can be overwhelmed by all the excitement, activity, and luxury surrounding him or her. You want to give your guests a memorable experience, and a great way to do that is by harnessing the senses. With so much to see, touch, hear, and taste in a casino environment, it can be challenging to maintain a guest’s attention. But there is one sense that is easy to inundate for all your guests, maybe even without them realizing what is happening: smell. (more…)

Shopping Scents

Tuesday, June 19th, 2012

Shopping can be a chore for some individuals. The lines, the crowd, the prices, the irregular sizes can all be enough to make someone leave the store entirely. Clearly Better Scents can help lull customers to a place of peace with their custom fragrance development services.

With the right scents, your store can become a serene spa where shoppers can peruse in peace. Scientifically proven scent technology is both affordable and effective. HVAC systems and wall-mounted diffusers can provide your store with an ever-present signature scent that is neither overbearing or bothersome.

Increase revenue and customer satisfaction with the help of Clearly Better Scents.  Shopping with them for scents makes sense…clearly.

 

Top Ways Scents Influence Your Clients

Wednesday, February 29th, 2012

As an ad agency, you have worked for years to create a reputation as the one who can get and keep customer attention for your clients. If something seems to be missing in spite of your skills, it may be scents. Consider these three ways that scents may subconsciously impact your clients’ customers through multi sensory branding.
Create a Strong Brand
When customers walk into a store and smell a scent, they associate that scent with that company. Branding with scents can help solidify the brand in that customer’s mind. When they smell a similar scent elsewhere, they will think of that company.
Ease Stress
Some scents, such as lavender and vanilla, have been clinically proven to reduce stress. If you work with clients who sometimes have stressed customers, like dentists or bankruptcy attorneys, these scents can help the customers feel more relaxed and comfortable at the business.
Encourage More Purchases
Scents that make the product’s aroma stand out will encourage more purchases. For instance, a vending machine with a chocolate scented strip placed on the outside will sell more candy bars. Scent marketing, when properly applied to a product, can make your sales increase.
If you are interested in finding out more ways that scent marketing can influence your clients’ customers and improve your success as an ad agency, visit www.clearlybetterscents.com.