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Posts Tagged ‘branding’

Scents Make the Brand

Thursday, February 23rd, 2012

A customer’s nose knows, and one innovative way to get their nose to a business is with scent marketing. Branding with scents works for many different businesses, from the food establishment that hopes to bring customers in with a scented advertisement to the spa that wants to create a relaxing atmosphere for clients.

Multi sensory branding embeds a memory of the business in a client’s mind, which is what makes it so useful. When a customer smells a particular baked good, they recall the time they went to a bakery and think about wanting to do it again. Using a specific scent in a spa or hotel brings back memories to customers every time they walk in the door. The repeat business gained from scent marketing should be enough for a company to decide that it is a worthwhile use of time and money. For information on how to brand your scent, visit http://www.clearlybetterscents.com/scent-marketing/