We all have five senses: touch, sight, taste, hearing, and smell. When a guest visits a casino or resort, these senses can be overwhelmed by all the excitement, activity, and luxury surrounding him or her. You want to give your guests a memorable experience, and a great way to do that is by harnessing the senses. With so much to see, touch, hear, and taste in a casino environment, it can be challenging to maintain a guest’s attention. But there is one sense that is easy to inundate for all your guests, maybe even without them realizing what is happening: smell.
Clearly Better Scents For Casinos is a proven effective method for managing a pleasant gaming and entertainment environment by creating a sensory experience for guests. They may not even consciously notice how they are put at ease by the products, but studies have proven that emotions are clearly tied to sense of smell, and pleasant smells can be a way to engineer positive new memories that create repeat customers.
You invest a lot in building relationships with guests and high rollers whom you want to patronize your establishment regularly. It just makes sense to take the extra step of engineering a positive aroma that will entice guests to spend more in your slot machines, at your gaming tables, and at your facility’s dining and drinking establishments.
Sensory marketing works by creating a familiar aroma with pleasant associations that can let guests relax and let their guard down. When people are comfortable, they are less motivated to leave your casino and more inclined to stay where they are in hopes of hitting that big jackpot. In testing, slot machine areas that used scent marketing saw gamers investing more coins than areas where scent engineering was not in use.
You know that sound plays a big part in the sensory experience on your gaming floor as well. But when a guest moves from one area to the next, he or she can easily become distracted by the lights and noise from one area to the next. Clearly Better Scents For Casinos puts the power in your hands to help the sensory marketing experience guide guests through all desirable areas of your facility. They may not even know that the pleasant aromas are following them, but you will know it when you see their money coming into your bank.