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Subtle Scent Marketing for Casinos & Emotional Connection

When you think about winning the jackpot, what do you see and feel in your mind? Most of us probably imagine happiness and joy, the worry-free sensation of solving our problems with a delightful and unexpected windfall. The more you can hone in on the senses guests are likely to imagine, the more likely you will be to help them pursue those winnings at your gaming establishment. This is known as sensory marketing, and it is has been proven effective because of its psychological component.

In one controlled psychological study, researchers discovered that gamblers spent over 50% more at slot machines where the sensory engineering technique of scent marketing was employed. That is a huge increase, and it is worth checking out how Clearly Better Scents for Casinos can help you win at the ongoing game of attracting the high rollers and slot machine feeders who will never want to get up from their seats.

Clearly Better Scents For Casinos can be a powerful tool in your arsenal to help guests achieve their goal: the pursuit of happiness.

Clearly Better Scents For Casinos can be a powerful tool in your arsenal to help guests achieve their goal: the pursuit of happiness.

When you are considering a marketing approach, you take into account many variables. Though sight and sound are the most commonly targeted in traditional advertising, smell is a more subliminal and possibly more directly effective marketing investment. The message is subtle and welcoming, because the familiar scent triggers positive memories and associations in the brain that make a guest feel at home in your casino. Get those players comfortable and let them spend as much money as they will.

For decades, it has been proven that smell triggers feelings before they can be analyzed by the brain. That is one reason why this type of marketing approach works so well. People do not have to think about it, and they are unlikely to question why they are feeling positive or experiencing a familiar happy emotion.

Scent marketing has been used in many types of establishments, such as grocery stores and even banks. But when you are selling the intangible products of victory and that hard-won jackpot, Clearly Better Scents for Casinos can be a powerful tool in your arsenal to help guests achieve their goal: the pursuit of happiness.

Give your customers something to smile about by creating an overwhelming experience that they may not even be able to put their fingers on. That will help them leave their hands free to spin the slots and roll the dice, indulging more and more as they bet on their future success as well as yours.

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