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Archive for April, 2013

Subtle Scent Marketing for Casinos & Emotional Connection

Friday, April 19th, 2013

When you think about winning the jackpot, what do you see and feel in your mind? Most of us probably imagine happiness and joy, the worry-free sensation of solving our problems with a delightful and unexpected windfall. The more you can hone in on the senses guests are likely to imagine, the more likely you will be to help them pursue those winnings at your gaming establishment. This is known as sensory marketing, and it is has been proven effective because of its psychological component. (more…)