Clearly Better Scents

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Archive for February, 2012

Top Ways Scents Influence Your Clients

Wednesday, February 29th, 2012

As an ad agency, you have worked for years to create a reputation as the one who can get and keep customer attention for your clients. If something seems to be missing in spite of your skills, it may be scents. Consider these three ways that scents may subconsciously impact your clients’ customers through multi sensory branding.
Create a Strong Brand
When customers walk into a store and smell a scent, they associate that scent with that company. Branding with scents can help solidify the brand in that customer’s mind. When they smell a similar scent elsewhere, they will think of that company.
Ease Stress
Some scents, such as lavender and vanilla, have been clinically proven to reduce stress. If you work with clients who sometimes have stressed customers, like dentists or bankruptcy attorneys, these scents can help the customers feel more relaxed and comfortable at the business.
Encourage More Purchases
Scents that make the product’s aroma stand out will encourage more purchases. For instance, a vending machine with a chocolate scented strip placed on the outside will sell more candy bars. Scent marketing, when properly applied to a product, can make your sales increase.
If you are interested in finding out more ways that scent marketing can influence your clients’ customers and improve your success as an ad agency, visit www.clearlybetterscents.com.

Scents Make the Brand

Thursday, February 23rd, 2012

A customer’s nose knows, and one innovative way to get their nose to a business is with scent marketing. Branding with scents works for many different businesses, from the food establishment that hopes to bring customers in with a scented advertisement to the spa that wants to create a relaxing atmosphere for clients.

Multi sensory branding embeds a memory of the business in a client’s mind, which is what makes it so useful. When a customer smells a particular baked good, they recall the time they went to a bakery and think about wanting to do it again. Using a specific scent in a spa or hotel brings back memories to customers every time they walk in the door. The repeat business gained from scent marketing should be enough for a company to decide that it is a worthwhile use of time and money. For information on how to brand your scent, visit http://www.clearlybetterscents.com/scent-marketing/