Clearly Better Scents

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Sensory Scent Marketing

May 7th, 2013

We all have five senses: touch, sight, taste, hearing, and smell. When a guest visits a casino or resort, these senses can be overwhelmed by all the excitement, activity, and luxury surrounding him or her. You want to give your guests a memorable experience, and a great way to do that is by harnessing the senses. With so much to see, touch, hear, and taste in a casino environment, it can be challenging to maintain a guest’s attention. But there is one sense that is easy to inundate for all your guests, maybe even without them realizing what is happening: smell. Read the rest of this entry »

Subtle Scent Marketing for Casinos & Emotional Connection

April 19th, 2013

When you think about winning the jackpot, what do you see and feel in your mind? Most of us probably imagine happiness and joy, the worry-free sensation of solving our problems with a delightful and unexpected windfall. The more you can hone in on the senses guests are likely to imagine, the more likely you will be to help them pursue those winnings at your gaming establishment. This is known as sensory marketing, and it is has been proven effective because of its psychological component. Read the rest of this entry »

Drains and Floors to Delight

August 13th, 2012

Restaurants can be quite dynamic. The front of the house can be the perfect portrait of calm and control while the kitchen is an absolute madhouse, a flurry of activity, bustling bodies and a din of shouts. With so much foot traffic, the floors and drains swiftly require a simple and safe daily maintenance routine.

Clearly Better Solutions (http://www.clearlybetter.com) has developed a line of floor and drain maintenance products that are environmentally friendly, affordable and effective. The Smart Drain and Smart Floor cleaning products work in conjunction to give you a sparkling floor, sanitary drains and sweet smelling air.

Enjoy the clamor of the kitchen without the worry of floor or drain maintenance left in the wake of a busy night. Clearly Better Solutions wants to help keep your drains and floors clean so you can concentrate on service and creative cooking!

Healing Scents

July 17th, 2012

Help patients and clients to help themselves simply by filling your reception area, exam rooms and offices with soft scents that can help bring about tranquility and peace. The custom fragrance development services offered by Clearly Better Scents are sure to make patients feel at ease when coming in for an appointment.

 Just as stress can have a negative impact on overall health, so can being in a relaxed, meditative state aid the body’s natural healing process. Eliminate the need for in-house spray bottles, clunky plug-ins and fans and switch to Clearly Better Scents’ custom fabricated diffusers.  

 Let the healing begin with the help of the supreme scent savants at Clearly Better Scents.

The Smell of Nostalgia

June 27th, 2012

Just as times have changed, so have the scents we’ve come to identify as soothing and pleasant. Clearly Better Scents has developed an assortment of nostalgic natural fragrances for individuals born before the year 1960. Imagine sitting in your living room or den looking at old photographs and not only remembering with your eyes, but with your nose as well.

Clearly Better Scents’ custom fragrance development services can be used in museums and antique shops so that visitors and customers can not only see what it was like to live in a different time, but be surrounded by the same scents, creating a more immersive and interactive experience.

Your scented time travel machine awaits, so step right in.

Shopping Scents

June 19th, 2012

Shopping can be a chore for some individuals. The lines, the crowd, the prices, the irregular sizes can all be enough to make someone leave the store entirely. Clearly Better Scents can help lull customers to a place of peace with their custom fragrance development services.

With the right scents, your store can become a serene spa where shoppers can peruse in peace. Scientifically proven scent technology is both affordable and effective. HVAC systems and wall-mounted diffusers can provide your store with an ever-present signature scent that is neither overbearing or bothersome.

Increase revenue and customer satisfaction with the help of Clearly Better Scents.  Shopping with them for scents makes sense…clearly.

 

Scent of Love

May 1st, 2012

Hotels, resorts and spas are the ideal spot for romantic getaways. Couples looking to revitalize their romance or celebrate their marriage travel far and wide to find the perfect destination. Now there can be an indelible memory of their stay with a signature scent.

Clearly Better Scents can help set the mood in special honeymoon and lovers’ suites with special scent diffusion technology. Combine aromatherapy with special aphrodisiac scents to ignite the sparks of romance. Guests can also purchase your signature scent as a reminder of their stay.

The mood masters at Clearly Better Scents can create any atmosphere you desire, romantic, tropical, fresh or elegant. Allow them to show you the power of scent stimulation.

Sell Your Multi Sensory Branding Services

March 15th, 2012

People who have never heard of multi sensory branding may not be willing to pay for it, so use creative strategies to sell your services. Help your potential clients understand the impact of scents with some of these strategies:
•List some of the most commonly known scents and brands, helping potential clients see the deep connection they can have with a scent.
•Describe the experience of a customer smelling just the right scent to demonstrate how branding with scents can affect a customer’s mood.
•Hold an open house for interested clients to experience some of the scent marketing campaigns you’ve provided to other companies.
•Gather testimonials of companies that have successfully used scents to improve business.

Top Ways Scents Influence Your Clients

February 29th, 2012

As an ad agency, you have worked for years to create a reputation as the one who can get and keep customer attention for your clients. If something seems to be missing in spite of your skills, it may be scents. Consider these three ways that scents may subconsciously impact your clients’ customers through multi sensory branding.
Create a Strong Brand
When customers walk into a store and smell a scent, they associate that scent with that company. Branding with scents can help solidify the brand in that customer’s mind. When they smell a similar scent elsewhere, they will think of that company.
Ease Stress
Some scents, such as lavender and vanilla, have been clinically proven to reduce stress. If you work with clients who sometimes have stressed customers, like dentists or bankruptcy attorneys, these scents can help the customers feel more relaxed and comfortable at the business.
Encourage More Purchases
Scents that make the product’s aroma stand out will encourage more purchases. For instance, a vending machine with a chocolate scented strip placed on the outside will sell more candy bars. Scent marketing, when properly applied to a product, can make your sales increase.
If you are interested in finding out more ways that scent marketing can influence your clients’ customers and improve your success as an ad agency, visit www.clearlybetterscents.com.

Scents Make the Brand

February 23rd, 2012

A customer’s nose knows, and one innovative way to get their nose to a business is with scent marketing. Branding with scents works for many different businesses, from the food establishment that hopes to bring customers in with a scented advertisement to the spa that wants to create a relaxing atmosphere for clients.

Multi sensory branding embeds a memory of the business in a client’s mind, which is what makes it so useful. When a customer smells a particular baked good, they recall the time they went to a bakery and think about wanting to do it again. Using a specific scent in a spa or hotel brings back memories to customers every time they walk in the door. The repeat business gained from scent marketing should be enough for a company to decide that it is a worthwhile use of time and money. For information on how to brand your scent, visit http://www.clearlybetterscents.com/scent-marketing/